Daily Embrace in Black, front view worn by a woman with curly dark hair, arms relaxed at her sides, with matching briefs
Daily Embrace in Black, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Black, front view worn by a woman with curly hair, hands on her hips, head tilted
Daily Embrace in Black, front view worn by a woman in a lunge pose, looking down with hands clasped
Daily Embrace in Black, back view worn by a woman with arms raised behind her head, showing the scoop back and small logo
Daily Embrace in Black, back view worn by a woman looking over her shoulder, showing the scoop back and wide straps
Daily Embrace in Stone, front view worn by a woman with hair up, one hand on her hip, with matching briefs
Daily Embrace in Stone, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Stone, close-up worn by a laughing woman with hands behind her back, showing the neckline and wide straps
Daily Embrace in Stone, front view worn by a woman with both arms raised overhead, showing the scoop neckline
Daily Embrace in Stone, close-up back view worn by a woman showing the scoop back, wide straps and small logo
Daily Embrace in Stone, back view worn by a woman with her hair in a ponytail, looking over her shoulder
Daily Embrace in White, front view worn by a smiling woman with short curly hair, hands resting at her hips
Daily Embrace in White, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in White, front view worn by a woman with one hand on her head, looking at the camera
Daily Embrace in White, front view worn by a woman standing with her hands behind her back
Daily Embrace in White, back view worn by a woman looking over her shoulder, showing the scoop back and wide straps
Daily Embrace in White, full back view worn by a woman glancing back over her shoulder
Daily Embrace in Camellia, front view worn by a woman with wavy blonde hair, one hand on her hip, with matching briefs
Daily Embrace in Camellia, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Camellia, front view worn by a woman with windswept blonde hair, adjusting one strap
Daily Embrace in Camellia, back view worn by a woman with a hand on her hip, showing the scoop back
Daily Embrace in Chai, front view worn by a woman with curly dark hair, arms relaxed and hands clasped, with light briefs
Daily Embrace in Chai, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Chai, close-up worn by a woman with a hand on her hip, showing the neckline and wide straps
Daily Embrace in Chai, back view worn by a woman with her hands in her hair, showing the scoop back, with light briefs
Daily Embrace in Hibiscus, front view worn by a woman with short curly hair, one hand on her hip, with matching briefs
Daily Embrace in Hibiscus, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Hibiscus, front view worn by a smiling woman with her hand in her curly hair
Daily Embrace in Hibiscus, back view worn by a woman looking over her shoulder, showing the scoop back and logo
Daily Embrace in Sage, front view worn by a woman with her hands at her chin, paired with light blue briefs
Daily Embrace in Sage, close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Sage, front view worn by a woman with her hair up and one hand on her hip, with light blue briefs
Daily Embrace in Sage, back view worn by a woman looking over her shoulder, showing the scoop back, with light blue briefs
Daily Embrace in Ruby, front view worn by a woman with both hands in her curly hair, with dark briefs
Daily Embrace in Ruby, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Ruby, front view worn by a woman with a hand on her hip and a slight smile, with dark briefs
Daily Embrace in Ruby, back view worn by a woman with her hands at her sides, showing the scoop back and small logo
Daily Embrace in Spruce, front view worn by a woman with hair up and a hand on her hip, with light-toned briefs
Daily Embrace in Spruce, front view worn by a woman with one hand on her head, with light briefs
Daily Embrace in Glacier, front view worn by a woman with hair up and a hand on her hip, with light-toned briefs
Daily Embrace in Sapphire, front view worn by a woman with hair up and a hand on her hip, with light-toned briefs
Daily Embrace in Sapphire, front view worn by a woman with one hand on her head, with light briefs
Daily Embrace in Lilac, front view worn by a woman with hair up and a hand on her hip, with light-toned briefs
Daily Embrace in Lilac, back view worn by a woman with her hair in a ponytail, showing the scoop back and logo
Daily Embrace in Lilac, front view worn by a woman with one hand on her head, with light briefs
Daily Embrace in Lilac, back view worn by a woman with a hand on her hip, showing the scoop back and logo
Daily Embrace in Cranberry, front view worn by a woman with hair up and a hand on her hip, with light-toned briefs
Daily Embrace in Cranberry, front view worn by a woman with one hand on her head, with light briefs
Daily Embrace in Peony, front view worn by a woman with hair up and a hand on her hip, with light-toned briefs
Daily Embrace in Peony, front view worn by a woman with one hand on her head, with light briefs
Daily Embrace in Cinnamon, front view worn by a woman with hair up and a hand on her hip, with light-toned briefs
Daily Embrace in Cinnamon, front view worn by a woman with one hand on her head, with light briefs
Daily Embrace in Cinnamon, back view worn by a woman with a hand on her hip, showing the scoop back and small logo
Daily Embrace in Orchid, front view worn by a woman with hair up and a hand on her hip, with light-toned briefs
Daily Embrace in Orchid, front view worn by a woman with one hand on her head, with light briefs
Daily Embrace in Cinnamon, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Cranberry, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Glacier, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Lilac, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Orchid, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Peony, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Sapphire, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Spruce, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Indigo, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
Daily Embrace in Navy, bust close-up on a clear display form showing the smooth seam-free cups and wide straps
navy
Daily Embrace in Navy, back view worn by a woman with curly dark hair looking over her shoulder, showing the scoop back and small logo, with matching briefs
navy
Daily Embrace pullover wireless bra with callouts for the wide straps, sewn-in pads, stretch fabric and wire-free design

Black Friday Early Access

Best Seller

Daily Embrace

4.9
Rated 4.9 out of 5 stars
1,820 Reviews
Color Chai
Size S Size chart
Find your Huug size: —

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Description

This is the wire-free bra you put on and stop thinking about.

The Daily Embrace is designed for comfort, support, and repeat wear. A clean scoop neckline and seamless fit sit smoothly under clothes and feel easy from morning to night. No wires. No foam. No hardware. Nothing that needs adjusting as the day goes on. Inside, EnMeshed Tech™ bonded mesh pads provide structure and lift without bulk or stiffness — breathable, quick-drying, and built to hold their shape wash after wash, in the washer and the dryer.

Size & Fit

Fits true to size. Alpha sizing — XS through XXL. View our fit guide for more information on fit and sizing.

Fabric

Body: 61% nylon, 39% spandex
Inner front panel with cup pad lining: 90% polyester, 10% spandex
Outer cup pad lining: 91% polyester, 9%spandex

Care Instructions

Machine wash and tumble dry. The ultra-smooth construction is built to hold up without special care.

Shipping & Returns

Shipping

Huug offers fast standard shipping on all orders in the US (Alaska/Hawaii excluded), as well as expedited shipping for a fee.

Returns + Exchanges

Opt-in for Checkout+ and get Free Returns + Exchanges within 30 days of receiving your items. Full details below.

All returned/exchanged items must be unwashed and unworn with tags.

If you opt-out of Checkout+, then you are responsible for the cost of returns or exchanges (standard rates apply).

Please note: Final Sale and Flash Sale items cannot be returned for exchange or refund. This includes all Huug panties, socks, and hair clips.

What is “Free Returns” Coverage?

When you opt-in for Coverage+ at checkout, your return shipping label is included, allowing you to return any item(s) in your order for a refund or exchange for free. If you decide not to buy return coverage you can still return your items, but you will be responsible for the cost of the return shipping label. All returns are subject to the guidelines outlined in our Return Policy.

Make it a set

Bundle set — save 20%
Bike Short $42 $33.60 Pair with a Bra, Save $5
Bundle set — save 25%
Daily Hipster $18 $13.50
Bundle set — save 50%
Invisible Thong $18 $9
Bundle set — save 50%
Daily Bikini $18 $9
Bundle set — save 20%
Cotton Short $42 $33.60 Pair with a Bra, Save $5

Meet Daily Embrace

Lightweight sculpt for all-day everyday wear

Coverage Level:
Moderate
Adjustability:
Fixed
Length:
Classic
Wear To:
Everyday / Swim / On the go

Trusted by 100K+ Women

MOVE FREELY

Feel nothing but comfort

Daily Embrace

Daily Embrace

$34

4.9
Rated 4.9 out of 5 stars
1,820 Reviews

This is the wire-free bra you put on and stop thinking about.
Daily Socks in White / Black, woman seated on the floor pulling up a crew sock with HUUG lettering | white / black
Daily Racerback

Daily Racerback

$34

4.9
Rated 4.9 out of 5 stars
1,006 Reviews

This is the racerback wire-free bra built to move with you.
Daily Embrace Adjustable

Daily Embrace Adjustable

$34

4.8
Rated 4.8 out of 5 stars
699 Reviews

This is the Daily Embrace, with a little more flexibility built in.
4.9
Rated 4.9 out of 5 stars
Based on 1,820 reviews
99%would recommend this product
Slide 1 selected
Reviews Summary
Customers say this bra offers exceptional comfort and support without underwires. Many reviews highlight its versatility for all-day wear, with users noting they often forget they're wearing it. The sewn-in padding stays in place during washing, and the bra maintains its shape after machine washing and drying. Frequent comments address its suitability for various activities, from daily wear to swimming. While most find the fit perfect, some mention sizing runs slightly large. Users particularly appreciate the lightweight mesh material and wide straps that don't dig in. Many reviewers have become repeat purchasers, though some note limited color availability in their sizes.
Write a Review (Opens in a new tab)
1,820 reviews
  • SC
    Suzanne C.
    Verified Buyer
    Reviewing
    Daily Embrace Stone / XXL
    I recommend this product
    How old are you? Over 65
    Rated 4 out of 5 stars
    3 days ago
    Sliding straps….

    No more sliding straps. That is huge! So many times I caught myself with my hand in my shirt to pull the bra strap onto my shoulder. Not anymore!

    Product Quality (5 = Excellent)Rated 5.0 on a scale of 1 to 5
    Was this helpful?
  • KM
    Karen M.
    Verified Buyer
    Reviewing
    Daily Embrace Stone / XL
    I recommend this product
    How old are you? Over 65
    Rated 5 out of 5 stars
    3 days ago
    Best ever

    I’ve searched my whole life for the perfect fitting bra and by golly I think I found it. It’s a fabulous fit and so comfortable. It does not ride up or curl up. I found all 3 styles to be exceptional.

    Product Quality (5 = Excellent)Rated 5.0 on a scale of 1 to 5
    Was this helpful?
  • CS
    Carol S.
    Verified Buyer
    Reviewing
    Daily Embrace White / L
    I recommend this product
    How old are you? 55-64
    Rated 5 out of 5 stars
    3 days ago
    Daily Embrace Adjustable

    I absolutely love this bra. It fits snugly, (dare I say like a hug?) is not too tight, and the straps stay put. I will definitely be ordering more.

    Product Quality (5 = Excellent)Rated 5.0 on a scale of 1 to 5
    Was this helpful?
  • WJ
    Wendy J.
    Verified Buyer
    Reviewing
    Daily Embrace White / L
    I recommend this product
    How old are you? Over 65
    Rated 5 out of 5 stars
    3 days ago
    Best bra

    Gave up 35 bras that I just couldn’t stand after receiving my Huug, most comfortable bra ever!❤️❤️❤️

    Product Quality (5 = Excellent)Rated 5.0 on a scale of 1 to 5
    Was this helpful?
  • L
    Laura
    Verified Buyer
    Reviewing
    Daily Embrace Black / S
    I recommend this product
    How old are you? 55-64
    Rated 5 out of 5 stars
    4 days ago
    Great bra

    I bought this bra because I wanted to try something different for daily wear. I was hoping for the same comfort I get with some sports bras, but not the look of a sports bra under clothes (no uniboob), and that's what I got. The bra fits great, supports, and looks good! For reference, I am a 32 DD and purchased a small. I was a little nervous the cups wouldn't fit, but they absolutely do. This is now my favorite bra in my wardrobe.

    Product Quality (5 = Excellent)Rated 5.0 on a scale of 1 to 5
    Was this helpful?

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