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Do you need a HUUG?

THE BRA THAT SWIMS

One HUUG. Two ways to wear it. Your go-to bra is now your go-to swim—bundled up for summer.

Breathable materials

No moving or bunching

Easy wash and dry in minutes

All day comfort and support

THE DAILY SCOOP

The fit everyone’s obsessed with: a low scoop neckline, adjustable straps, and made to move.

THE DAILY SCOOP

The fit everyone’s obsessed with: a low scoop neckline, adjustable straps, and made to move.

Daily Embrace

$65.00
Unit price
per 

Daily Scoop

$65.00
Unit price
per 

XO Double Plunge

$65.00
Unit price
per 

Got Your Back Racer

$65.00
Unit price
per 

As Seen in

Not to brag but

We give a good huug

Why Our Bras Are different

The world has evolved. The bra hasn’t. We’ve revolutionized support from the cup up with 3D mesh pads and quick-dry, breathable, buttery soft fabric. 

Foam
Mesh