Breathable materials
No moving or bunching
Easy wash and dry in minutes
All day comfort and support
Take the plunge
Wirefree, weightless, and made to disappear under anything. Meet the Invisible Plunge.
Take the plunge
Wirefree, weightless, and made to disappear under anything. Meet the Invisible Plunge.
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Why Our Bras Are different
The world has evolved. The bra hasn’t. We’ve revolutionized support from the cup up with 3D mesh pads and quick-dry, breathable, buttery soft fabric.
Foam pads are awkward, and reinserting them is more frustrating than folding a fitted sheet, but our bonded mesh liners always stay in place.
No one is immune to a bit of BS (boob sweat). Foam pads are basically sweat sponges, but our mesh liners allow sweat to evaporate quickly. And our underwear is made with a breathable quick-dry gusset liner. Hello freshness!
When was the last time you washed your bra? If the answer is “None of your business,” it’s time for a Huug. Just know you can wash any HUUG (bra and underwear) every day. It's washer and dryer recommended.
Our bras and underwear sizing are pretty much industry standard. Our patent pending mesh bra liner and special fabric truly embraces your body shape to guarantee the ultimate in fit and comfort. See our sizing tips on each product page.
All HUUG underwear is final sale and cannot be returned for exchange or refund. Your first bra return or exchange against an order is free for any unworn, unlaundered, unaltered items with tags on, within 30 days from delivery. Learn more in our Help Center.