Breathable
Invisible mesh interior for the sculpted look, no metal required.
Breathable mesh interior
Washer- and Dryer-Safe
Quickdrying for sweat and swim
No removable pads
What's New
Meet our patented
EnMeshedTech™
Invisible in-sewn mesh — no bulky foam or shifty padding — makes wearing and washing effortless.
Why mesh matters
Versatile
Flex from work day to workout to night out — and even a quick swim.
Durable
Built different for carefree machine washing and drying. Yes, really.
Embrace
Embrace Adjustable
Racerback
Scoop
Embrace
Bra Tank
100,000+ Happy Customers
GENIE'S FAVORITES
Retired from tennis, and bad bras
Former superstar tennis player Genie Bouchard hated her bras. Not anymore.
Shop her favorites.
"I love that this bra gives the bust a natural shape, rather than flattening or giving the appearance of a uniboob."
“No one loves their bra — and I knew it didn't have to be that way.”
After 25+ years designing for the world's leading intimate brands, I finally decided to build the bra I'd always wanted to make.
Our storyMeet Jen
Founder & CEO