Wire-Free, Dryer-Safe Bras With Built-In Mesh Support

Model in a black Huug bra leaning on a wooden stool

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Fall Collection Feat. Enmeshed tech™

Fall into sculpt that actually feels good.

SHOP BRAS
Breathable mesh interior Washer- and Dryer-Safe Quickdrying for sweat and swim No removable pads

Black Friday Early Access

Black Friday Best Seller
Daily Embrace in Stone, front view worn by a woman with hair up, one hand on her hip, with matching briefs

Daily Embrace

$68 $54.40

4.9
Rated 4.9 out of 5 stars
1,788 Reviews
4+
Black Friday Best Seller
Daily Racerback in Black, front view worn by a woman with long wavy hair, one hand on her hip

Daily Racerback

$68 $54.40

4.9
Rated 4.9 out of 5 stars
1,004 Reviews
3+
Black Friday
Bra Tank in Hibiscus, front view worn by a woman holding the hem with both hands

Bra Tank

$68 $54.40

4.8
Rated 4.8 out of 5 stars
68 Reviews
2+
Black Friday Final Sale Low Stock
sea glass_rb

Invisible Plunge

$68 $54.40

4.9
Rated 4.9 out of 5 stars
262 Reviews
2+
Black Friday Final Sale
Daily Scoop in Black, front view worn by a woman with curly hair, one hand on her head, with matching briefs

Daily Scoop

$68 $54.40

4.9
Rated 4.9 out of 5 stars
196 Reviews
Black Friday Final Sale
Daily Hipster in Navy, front view worn by a woman with blonde hair in a ponytail, arms relaxed at her sides, with a nude bralette

Daily Hipster

$18 $9

4.7
Rated 4.7 out of 5 stars
20 Reviews
2+
Black Friday Final Sale
Daily Bikini in Black, front view worn by a woman with long blonde hair and crossed arms

Daily Bikini

$16.20 $9

5.0
Rated 5.0 out of 5 stars
8 Reviews
2+
Black Friday Final Sale
Invisible Thong in Stone, front view worn by a woman with both hands behind her head, with a matching bralette

Invisible Thong

$18 $9

5.0
Rated 5.0 out of 5 stars
7 Reviews
Black Friday
Cotton Short in Camellia, front view worn by a woman with a high bun, with a matching sports bra and hands behind her

Cotton Short

$35.70 $28.56

5.0
Rated 5.0 out of 5 stars
4 Reviews
Black Friday Final Sale
Daily Socks in White / Chai, close-up of a hand pulling up a striped crew sock with HUUG lettering

Daily Socks

$12.60 $10.08

Meet our patented

EnMeshedTech™

Invisible in-sewn mesh — no bulky foam or shifty padding — makes wearing and washing effortless.

Why mesh matters

Breathable

Invisible mesh interior for the sculpted look, no metal required.

Versatile

Flex from work day to workout to night out — and even a quick swim.

Durable

Built different for carefree machine washing and drying. Yes, really.

100,000+ Happy Customers

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Bras
Underwear
Daily Socks in White / Black, close-up of ribbed crew socks with HUUG lettering worn with sneakers | white / black
Apparel

Why Huug?

We replaced foam pads with our patented EnMeshed Tech™ to create wire-free support for all-day, everywhere wear.

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Regular Foam
EnMeshed Tech™

The worldhas evolved.The bra hasn't.

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"I love that this bra gives the bust a natural shape, rather than flattening or giving the appearance of a uniboob."

PEOPLE MAGAZINE

The 18 Best Wireless Bras, Tested by Women

“No one loves their bra — and I knew it didn't have to be that way.”

After 25+ years designing for the world's leading intimate brands, I finally decided to build the bra I'd always wanted to make.

Our story

Meet Jen

Founder & CEO