I know when a conversation starts with, “What do you do for a living?” I’m going to get an earful. And rarely is it praise and satisfaction. As a bra designer with over 25 years of experience designing for the top Intimate companies in the world, I have fit hundreds of bras and studied endless reviews, focus groups, and wear test results.

Most importantly I have listened to thousands of women talk about their relationship with their bras. Bottom line: no one loves their bras, and no one knows why. After seeing the industry cut corners to save time and money, I saw an opportunity to create an innovative bra that would set a new standard for the future. As a working mom and wife who is busy training for my next marathon and raising three very busy teen daughters and a young son, time and energy are not on my side. The last thing I want for my daughters (and YOU) is to have a bra journey like mine: confusing and frustrating. I’m so thrilled to be able to share HUUG with you!