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Meet

EnMeshed Tech

EnMeshed Tech™ replaces bulky foam with bonded technical mesh, creating lightweight support that keeps its shape wash after wash.

Why most bras don’t work Why most bras don’t work

Why most bras don’t work

Most bras rely on foam padding and delicate construction that isn’t meant to handle heat, moisture, or frequent washing.

Over time, the foam breaks down, pads shift, and the shape becomes harder to maintain — especially if a dryer is involved.

How Huug stacks up

Material

Patented, shape-sustaining EnMeshed Tech™ interior


Versatility

Effortlessly flexes from work to workout, sweat to swim


Durability

Machine wash-and-dryable for 500+ wears


Wearability

Wireless sculpt that actually feels good

Them

Material

Foam pads trap water and lose shape over time


Versatility

Serves one purpose


Durability

High maintenance hand washing and hang drying


Wearability

Either shapeless comfort or painful 'real bra' lift

Built for real wear

EnMeshed Tech

Huug bras are designed to hold their shape through real life — not just occasional care.

Built for real wear enmeshed tech Built for real wear enmeshed tech

Breathable

Lightweight, airy materials that keep you cool all day

No bunching

No shifting, folding, or adjusting throughout the day

All-day comfort

Soft support that moves with you from morning to night

Easy care

Machine wash and dry —

no special treatment needed

Built-in structure,
not added layers

Traditional foam pads can shift, absorb moisture, and break down with repeated washing — especially in the dryer.

Huug uses a bonded mesh cup that stays in place and maintains consistent support through wear, washing, and drying.

This built-in structure is powered by our patented EnMeshed Tech™ — with no removable pieces and nothing to readjust.

Regular foam pad close-up
HUUG EnMeshed Tech close-up

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Testimonials

Trusted by women who expect more

Haley says about Daily Embrace...

It’s supportive, comfortable, and I love that I can throw it in the washer and dryer.

Haley M.

Allyson says about Huug...

Fits perfectly and I’m so excited to be able to just wash and dry it like normal laundry!

Allyson K.

McKenzie says about Daily Embrace...

Fits perfectly, holds the girls up, super comfortable!

McKenzie P.

Emily says about Daily Racerback...

It's supportive without feeling bulky, gives a smooth, minimized look under clothing, and fits me perfectly.

Emily D.

Kelly says about Daily Embrace...

Comfortable yet supportive, looks great under a tshirt, lightweight, I forget that I’m wearing it!

Kelly A.

Terrie says about Daily Embrace...

Threw it in the washer and then in the dryer and it came out perfectly.

Terrie H.

Alissa says about Daily Racerback...

It is comfortable, easily adjustable and fits perfectly.

Alissa M.

Bobbi says about Daily Embrace...

It’s not exactly a sports bra, fits perfectly and looks great.

Bobbi B. S.

Vicky says about Daily Racerback...

Finally I found a racerback bra to wear with tank tops, it’s comfy and fits great.

Vicky (. V.

Jeanette says about Daily Embrace Adjustable...

A bra that fits and is both comfortable and supportive.

Jeanette M.

Libbie says about Daily Embrace...

I’m 36DDD and have a very hard time finding wireless that is comfortable and supportive.

Libbie K.

Jody says about Invisible Plunge...

Soft, supportive and comfortable.

Jody J.

Katie says about Invisible Plunge...

It took a couple of washes for this bra to fit like a glove, but now I love it.

Katie S.

Shanna says about Daily Racerback...

The racetrack bra is super comfortable and supportive.

Shanna F. M.

Rebecca says about Invisible Plunge...

It fits great and is comfortable all day!

Rebecca J.

Connie says about Daily Racerback...

It fits great and is very comfortable!

Connie L. K.

Lauren says about Daily Racerback...

Love this bra, so comfortable and lightweight and quick drying!

Lauren E.

Kristine says about Daily Embrace Adjustable...

Great material and so comfortable even after many washes.

Kristine M. L.

Rae says about Bra Tank...

It is supportive, comfortable, and so easy to care for.

Rae A.

jean says about Invisible Plunge...

I can wash and dry my Huug pullover after I’ve worn it to the beach sun bathing & swimming.

jean m. k.

Nancy says about Daily Scoop...

I took a chance and purchased it as final sale, but it worked perfectly.

Nancy N.

Janelle says about Invisible Plunge...

I’m excited to finally find a great bra!

Janelle C.

Julie says about Daily Embrace Adjustable...

This is the most comfortable wireless bra I have ever tried.

Julie M.

Sara says about Daily Embrace Adjustable...

I finally found a bra that fits my new 50 year old body.

Sara S.

Louise says about Daily Embrace Adjustable...

The bras washes well, stay in place and was comfortable from the start.

Louise S.

Lynn says about Daily Scoop...

Lightweight bra but provides great support.

Lynn Y.

Suzanne says about Invisible Plunge...

I love the silky feeling of the fabric and no underwire.

Suzanne S.

Carolyn says about Daily Embrace Adjustable...

When I put on the Huug bra, I could not believe how soft and comfortable the band was.

Carolyn D.

Elise says about Daily Scoop...

I have never worn a bra like this, without an underwire, that feels this supportive.

Elise C.

Mallory says about Huug...

They actually do get softer and maintain a good stretch after multiple washes.

Mallory S.

Suzanne says about Daily Scoop...

I think it’s very versatile, extremely comfortable and a style that has always been my favorite.

Suzanne H.

Ashleigh says about Bra Tank...

This is such a comfortable bra tank!

Ashleigh E.

Katherine says about Daily Scoop...

This is my new work bra for under my scrubs and I love it!

Katherine B.

Adel says about Bra Tank...

You can sweat in them and throw them in the wash repeat.

Adel

Victoria says about Huug...

I have really liked the bras I have tried - great for all sorts of occasions.

Victoria W.

Sharon says about Daily Scoop...

So soft, lightweight and the perfect shape.

Sharon D.

Colleen says about Bra Tank...

Love the comfort of these bras.

Colleen H.

Patricia says about Bra Tank...

Now I have two and they are all I want to wear swimming and I swin most days!

Patricia D.

Questions? We have answers.

  • What materials and fabrics do you use?

    Huug bras are made with soft, flexible nylon-Lycra® fabric and our patented EnMeshed Tech™ interior, which provides lightweight structure without bulky foam.

  • Are HUUG bras padded?

    Huug does not use traditional padding, including removable or foam pads. Instead, our patented EnMeshed Tech™ interior provides built-in structure and coverage without added bulk.

  • Are your materials body safe?

    Yes. Our fabrics are OEKO-TEX® certified and tested for harmful substances, so they’re safe and comfortable against your skin.

  • What kind of bra is HUUG?

    Huug bars are wireless, structured bra designed for comfortable everyday wear, with support that moves with you.

  • How should I care for my HUUG bra?

    Machine wash cold and tumble dry. No lingerie bags, delicate cycles, or special treatment required.

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