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New

Daily Embrace

Regular price $65.00
Unit price
per 
4.8
Rated 4.8 out of 5 stars
513 Reviews
Limited Offer  
Buy 3 Bras, Get 1 Free
Code: FREEHUUG

FREE SHIPPING & RETURNS. Experience HUUG with worry-free shipping and returns

Fabric: 61% nylon 39% LYCRA® ADAPTIV
Bra Pad: 91% poly 9% span

Have questions? View our Fit Guide

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The Bra Collection

No more removable pads—patent-pending mesh liners

Daily Embrace

Daily Embrace

$65.00
Unit price
per 
Daily Scoop

Daily Scoop

$65.00
Unit price
per 
Got Your Back Racer

Got Your Back Racer

$65.00
Unit price
per 
XO Double Plunge

XO Double Plunge

$65.00
Unit price
per 

No more removeable pads!

Our patent pending mesh liners won’t shift while wearing or when thrown in the wash

FORGET FOAM

Foam is gross and it does not age well. Our patent pending mesh liner is just better. It doesn’t shift or distort. It maintains its shape while giving you the support you want. It dries so quickly you can wear it all day without worry.

Foam
Mesh
4.8
Rated 4.8 out of 5 stars
Based on 513 reviews
Total 5 star reviews: 439 Total 4 star reviews: 51 Total 3 star reviews: 13 Total 2 star reviews: 6 Total 1 star reviews: 4
96%would recommend this product
Slide 1 selected
513 reviews
  • CW
    Catherine W.
    Verified Buyer
    I recommend this product
    How old are you? Over 65
    Rated 5 out of 5 stars
    10 minutes ago
    My favorite bra!

    The first one I ordered was too small. It was returned for the right size and I love this soft but supportive bra.

  • B
    Baily
    I recommend this product
    Rated 4 out of 5 stars
    4 hours ago
    4 Stars

    Would give it 5 stars but the seam rubs under my are after a full day of wear. Otherwise its amazing!

  • CT Profile picture for Courtney T.
    Courtney T.
    Verified Buyer
    I recommend this product
    How old are you? 25-34
    Rated 5 out of 5 stars
    Yesterday
    💚

    Okay, listen up—because HUUG has changed my bra life. I’m not just a fan, I’m a full-blown evangelist. These bras are what happens when cloud-soft comfort meets actual support, and I am NEVER going back.

    From the moment I slipped on my first HUUG bra, I knew it was love. The fabric? Buttery soft. The fit? Like it was made for me. No digging, no adjusting, no “get-this-thing-off-me” moments halfway through the day. Just pure, cozy, all-day comfort that hugs in all the right places (pun fully intended).

    What I especially love is how they nailed the balance between stretch and support. Whether I’m running around with the kids, heading to work, or flopping on the couch at the end of the day—it’s there for me. I’ve worn a lot of bras in my time, and HUUG? This is the one.

    So yes. I LLOOOVVVEEEE HUUG. I’ll shout it from the rooftops. I’ve already made half my friends try them, and now I’m coming for the other half. If you’re tired of sacrificing comfort for shape (or vice versa), you need this bra in your life.

  • SR
    Sheri R.
    Verified Buyer
    I recommend this product
    How old are you? 55-64
    Rated 5 out of 5 stars
    Yesterday
    Daily embrace

    So comfortable loved it

  • JH
    Jennifer H.
    Verified Buyer
    I recommend this product
    How old are you? Over 65
    Rated 5 out of 5 stars
    2 days ago
    Huug

    Wore for the first time today and it seems like a winner!