Best Seller Sale

Daily Embrace

4.9
Rated 4.9 out of 5 stars
1,598 Reviews
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Color Black
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Description

This is the wire-free bra you put on and stop thinking about.

The Daily Embrace is designed for comfort, support, and repeat wear. A clean scoop neckline and seamless fit sit smoothly under clothes and feel easy from morning to night. No wires. No foam. No hardware. Nothing that needs adjusting as the day goes on. Inside, EnMeshed Tech™ bonded mesh pads provide structure and lift without bulk or stiffness — breathable, quick-drying, and built to hold their shape through 100+ machine wash and dry cycles.

Size & Fit

Fits true to size. Alpha sizing — XS through XXL. View our fit guide for more information on fit and sizing.

Fabric & Care

Machine wash and tumble dry. No separation from laundry required. No hand washing, no lay flat. Just throw it in.

Shipping & Returns

Shipping

Huug offers fast standard shipping on all orders in the US (Alaska/Hawaii excluded), as well as expedited shipping for a fee.

Returns + Exchanges

Opt-in for Checkout+ and get Free Returns + Exchanges within 30 days of receiving your items. Full details below.

All returned/exchanged items must be unwashed and unworn with tags.

If you opt-out of Checkout+, then you are responsible for the cost of returns or exchanges (standard rates apply).

Please note: Final Sale and Flash Sale items cannot be returned for exchange or refund. This includes all Huug panties, socks, and hair clips.

What is “Free Returns” Coverage?

When you opt-in for Coverage+ at checkout, your return shipping label is included, allowing you to return any item(s) in your order for a refund or exchange for free. If you decide not to buy return coverage you can still return your items, but you will be responsible for the cost of the return shipping label. All returns are subject to the guidelines outlined in our Return Policy.

Make it a set

Bike Short $42 Pair with a Bra, Save $5
Daily Hipster $18 Pair with a Bra, Save $5
Bundle set — save 10%
Invisible Thong $18 $16.20 Pair with a Bra, Save $5
Daily Bikini $18 Pair with a Bra, Save $5
Bundle set — save 15%
Cotton Short $42 $35.70 Pair with a Bra, Save $5

Meet Daily Embrace

Lightweight sculpt for all-day everyday wear

Coverage Level:
Moderate
Adjustability:
Fixed
Length:
Classic
Wear To:
Everyday / Swim / On the go

Trusted by 100K+ Women

4.9
Rated 4.9 out of 5 stars
Based on 1,598 reviews
99%would recommend this product
Slide 1 selected
Reviews Summary
Customers say this bra offers exceptional comfort and support without underwires. Many reviews highlight its versatility for all-day wear, with users noting they often forget they're wearing it. The sewn-in padding stays in place during washing, and the bra maintains its shape after machine washing and drying. Frequent comments address its suitability for various activities, from daily wear to swimming. While most find the fit perfect, some mention sizing runs slightly large. Users particularly appreciate the lightweight mesh material and wide straps that don't dig in. Many reviewers have become repeat purchasers, though some note limited color availability in their sizes.
1,598 reviews
  • MD
    Margaret D.
    Verified Buyer
    Reviewing
    Daily Embrace L / Black
    I recommend this product
    Rated 5 out of 5 stars
    10 hours ago
    The Best So Far!!

    I’m always on the hunt for the “perfect” bar! I think I’ve found it! In the past, I’ve purchased this type of bra but was always disappointed because within a short period of time they would stretch out and lose support. So far so good with the Huug bra! It is so well made offering great support and sewn in pads!!! They are also beautiful! I’m very happy🙌🏼

    Product Quality (5 = Excellent)Rated 5.0 on a scale of 1 to 5
  • ES
    Elizabeth S.
    Verified Buyer
    Reviewing
    Daily Embrace L / Stone
    I recommend this product
    Rated 5 out of 5 stars
    11 hours ago
    No more shoulder pain!

    This is the most comfortable pullover bra I’ve ever purchased. Recently, I’ve been having a lot of shoulder pain because I have a big bust and this bra takes the pressure off my shoulders. I just wish they came in more colors.

    Product Quality (5 = Excellent)Rated 5.0 on a scale of 1 to 5
  • KB
    Kimberley B.
    Verified Buyer
    Reviewing
    Daily Embrace L / Black
    I recommend this product
    Rated 5 out of 5 stars
    11 hours ago
    Most comfortable bras

    I have had a really hard time finding a bra that is comfortable. I had a lumpectomy a decade ago, and still have pain where the procedure was done. Most bras cut right into that spot, and by the end of the day, I'm miserable. I wanted to give these a try to see if they made a difference, and they do! So soft, no wires to cut into me, no pinching anywhere. I'm so happy that I tried them.

    Product Quality (5 = Excellent)Rated 5.0 on a scale of 1 to 5
  • SB
    Sue B.
    Verified Buyer
    Reviewing
    Daily Embrace XL / White
    I recommend this product
    Rated 5 out of 5 stars
    12 hours ago
    Daily Embrace

    This is the perfect bra! Customer service was also outstanding!

    Product Quality (5 = Excellent)Rated 5.0 on a scale of 1 to 5
  • MJ
    Merrilee j.
    Verified Buyer
    Reviewing
    Daily Embrace L / Camellia
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Daily embrace

    I’ve bought several different brands of bras and these are honestly the most comfortable bras I have ever purchased. Would highly recommend them.

    Product Quality (5 = Excellent)Rated 5.0 on a scale of 1 to 5

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Best Seller Sale
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Rated 4.9 out of 5 stars
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This is the wire-free bra you put on and stop thinking about.

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This is the tank you stop needing a bra underneath.

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This is the Daily Embrace, with a little more flexibility built in.

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A comfortable hipster underwear with a close, stay-put fit designed for everyday movement.

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Rated 4.7 out of 5 stars
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