I was looking for a comfortable post-surgery (6 months post breast reduction) bra and I found one. What I did not expect was that the same bra could also be a sports bra, daytime work bra, nighttime sleep bra, and weekend lounge bra! I also don't have to remove any cups or hang dry it due to a delicate nature. It's tough enough to throw in the dryer but is soft and comfortable. No digging in, no rolling, no itchiness. Super happy with the purchase.

Purchased a Medium (size 34DD)

Okay, listen up—because HUUG has changed my bra life. I’m not just a fan, I’m a full-blown evangelist. These bras are what happens when cloud-soft comfort meets actual support, and I am NEVER going back.

From the moment I slipped on my first HUUG bra, I knew it was love. The fabric? Buttery soft. The fit? Like it was made for me. No digging, no adjusting, no “get-this-thing-off-me” moments halfway through the day. Just pure, cozy, all-day comfort that hugs in all the right places (pun fully intended).

What I especially love is how they nailed the balance between stretch and support. Whether I’m running around with the kids, heading to work, or flopping on the couch at the end of the day—it’s there for me. I’ve worn a lot of bras in my time, and HUUG? This is the one.

So yes. I LLOOOVVVEEEE HUUG. I’ll shout it from the rooftops. I’ve already made half my friends try them, and now I’m coming for the other half. If you’re tired of sacrificing comfort for shape (or vice versa), you need this bra in your life.