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Do you need a HUUG?

Your everyday uniform, in Chai.

The bras you wear every day, now in a better neutral.

The bras you wear every day, now in a better neutral.

Find Your Chai

Daily Embrace

A seamless, wire-free scoop-neck bra that settles into your shape after a wear and stays smooth under clothes.

Invisible Plunge

Daily Embrace Adjustable

Everything you love about the Daily Embrace, now with adjustable straps and a four-row hook-and-eye for a more personalized fit.

Bra Tank

Designed with a scoop neck & seamless fit, this best seller is like your personal support system.

CLAW CLIP

A secure, all-day claw clip that holds without pulling, slipping, or damaging your hair.

Daily Embrace

Shop Daily Embrace

Invisible Plunge

SHOP INVISIBLE PLUNGE

Daily Embrace Adjustable

SHOP DAILY EMBRACE ADJUSTABLE

Bra Tank

SHOP BRA TANK

CLAW CLIP

SHOP CLAW CLIP

Chai, Off the Hanger

See how it’s styled, worn, and loved.

Camellia Slide
Chai Tank Cafe
Camellia Slide
Camellia Slide
Chai Standing Up
Chai Daily Embrace streetside
Chai Slide
chai flatlay on bed with laptop
Chai Journaling
Camellia Slide
Chai Yoga
Chai Invisible Plunge Window Central Park
Chai Invisible Plunge Laying Down with Moisturizing Under Eye Patches On
Chai Invisible Plunge in bed laptop
Chai CP
Camellia Slide
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EnMeshed Tech™ cups designed to stay cool and breathable

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Soft, flexible fabric designed for everyday movement

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Engineered to withstand regular washing and drying

Chai something better

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