BRAS SHOULDN'T BE THIS HIGH-MAINTENANCE.
You shouldn't have to hand-wash, hang-dry, or baby your bra. HUUG is made to be worn, washed, and lived in - on repeat.
MACHINE WASHABLE
NO HANG-DRYING, EVER
BREATHABLE FABRIC
DURABLE WASH-PROOF
MACHINE WASHABLE
NO HANG-DRYING, EVER
BREATHABLE FABRIC
DURABLE WASH-PROOF
WOMEN WEAR THEIR BRAS 10 TIMES BEFORE WASHING.
Your socks and undies get tossed in the wash daily, but your bra? Weeks of sweat and bacteria, all because most bras are too delicate to survive the dryer. You deserve better.
HUUG BRAS
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Dryer safe
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Machine washable
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Durable fabric
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Comfortable fit
Dryer safe
OTHER BRAS
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Hand wash only -
Hang dry only
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Delicate fabric
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Less durable
Hand wash only JUST TOSS IT IN.
NO STRETCHING OR SHRINKING
WASHER & DRYER SAFE
GETS BETTER WITH EVERY WASH
MEET THE FIRST & ONLY DRYER-SAFE BRA
Other bras disintegrate after 17 washes. Ours just get softer, stronger, and better.
Shop nowThe Celestial Necklace Duo is a jewelry essential, crafter with a duo of exquisite gold necklaces and a delightful pearl accent. A timeless addition to any collection, this sophisticated accessory adds a touch of classic elegance to any ensemble.
DIMENSION: 7.5mm - 8.5mm
COMPOSITION: 24K gold
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REAL PEOPLE. REAL REVIEWS.
"This is easily my favorite bra and I hate bras so that’s a big deal. I will absolutely buy more."
- Amanda
“I used to hand dry my bras for HOURS. Now I just throw it in the washer/dryer and everything is PERFECT!”
- Tamar
“Laundry is no longer dreadful!! By far the easiest piece of garment I own. Thank you Huug!”
- Sarah
“Where has this bra been my whole life? COMPLETE game changer. My days are so much easier now.”
- Lily
THE SCIENCE BEHIND HUUG
Most bras weren't built to survive the wash-so we reinvented one that can. Our patent-pending technology is designer for durable and long-lasting comfort.
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What Makes HUUG Different?
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HEAT-RESISTANT FABRIC
Withstands high temperatures without losing shape or support.
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SMART STRETCH MEMORY
Stays perfectly fitted, wash after wash.
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NO REMOVABLE FOAM PADS
Bonded-in cups stay put- no bounding, no bacteria buildup.
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MOISTURE-WICKING & QUICK-DRY
No more damp, sweaty bras.
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READY TO UPGRADE?
Stop wearing yesterday’s sweat. Start fresh, every single day.