NEW COLOR: SAGE

Some things you just know.

One shade, from Bras to Bike Short.

Shop Sage
Breathable mesh interior Washer- and Dryer-Safe Quickdrying for sweat and swim No removable pads

What's New

Best Seller
sage_rb

Daily Racerback

$68

4.9
Rated 4.9 out of 5 stars
955 Reviews
1+
Best Seller
sage_rb

Daily Embrace

$68

4.9
Rated 4.9 out of 5 stars
1,584 Reviews
2+
sage_rb

Bra Tank

$68

4.8
Rated 4.8 out of 5 stars
56 Reviews
1+
New
sage_rb

Bike Short

$42

Best Seller
white_rb

Daily Embrace Adjustable

$68

4.8
Rated 4.8 out of 5 stars
585 Reviews
1+
Final Sale
stone_rb

Daily Hipster 6-Pack

$58

Final Sale
white / chai

Daily Socks

$14

Final Sale
Camellia_rb

Daily Hipster

$18

4.7
Rated 4.7 out of 5 stars
15 Reviews
white_rb

Cotton Short

$42

5.0
Rated 5.0 out of 5 stars
1 Review

Meet our patented

EnMeshedTech™

Invisible in-sewn mesh — no bulky foam or shifty padding — makes wearing and washing effortless.

Why mesh matters

Breathable

Invisible mesh interior for the sculpted look, no metal required.

Versatile

Flex from work day to workout to night out — and even a quick swim.

Durable

Built different for carefree machine washing and drying. Yes, really.

100,000+ Happy Customers

Shop all categories

black_rb
Bras
stone_rb
Underwear
white / black
Apparel

Why Huug?

We replaced foam pads with our patented EnMeshed Tech™ to create wire-free support for all-day, everywhere wear.

Comparison right
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Regular Foam
EnMeshed Tech™

The worldhas evolved.The bra hasn't.

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"I love that this bra gives the bust a natural shape, rather than flattening or giving the appearance of a uniboob."

PEOPLE MAGAZINE

The 18 Best Wireless Bras, Tested by Women

“No one loves their bra — and I knew it didn't have to be that way.”

After 25+ years designing for the world's leading intimate brands, I finally decided to build the bra I'd always wanted to make.

Our story

Meet Jen

Founder & CEO